Transform Technology Into Strategy

At Setwiser, we're strategic technology consultants building competitive advantage through innovation. We combine deep technical expertise with business acumen to architect solutions that drive real transformation. From digital strategy to cutting-edge innovation in AI, blockchain, and beyond, we turn complex challenges into strategic opportunities.

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What We Do

Digital Transformation

End-to-end consulting to modernize systems, optimize workflows, and drive sustainable digital change across your organization.

Technology Roadmap & Strategy

Comprehensive technical planning and architecture design that aligns technology with your business objectives.

Data Strategy & Business Intelligence

Transform raw data into actionable insights. We help you build analytics foundations, establish reporting frameworks, and leverage data for strategic decision-making.

Web & Mobile Development

Custom web and mobile applications engineered with modern technologies to deliver exceptional user experiences and drive growth.

AI & Machine Learning

Intelligent systems and data-driven solutions that automate processes and uncover hidden opportunities in your business.

Blockchain & Web3

Strategic guidance and implementation of decentralized technologies, from smart contracts to tokenization strategies.

Meet the Team

Ali Tartan

Technology & Product Lead

With more than 15 years of experience in technology and product leadership, Ali has led and contributed to complex, enterprise-scale initiatives across global organizations such as Turkish Airlines, Pfizer, and General Electric.

As the Founder and Technology & Product Lead at Setwiser, he works at the intersection of technology, product, and business, helping organizations design, build, and scale digital solutions with measurable impact.

Ali is driven by a belief in pragmatic innovation — delivering solutions that are robust, sustainable, and aligned with real business needs.

Murat Turan

Strategy & Business Lead

With over 20 years of experience in logistics, supply chain, and business transformation, Murat has led high-performing teams and driven operational excellence across global organizations including Maersk, Hyundai Glovis, Omsan, and Kibar Holding.

As Strategy & Business Lead at Setwiser, he specializes in digital transformation strategy, business development, and organizational change — translating complex operational challenges into strategic opportunities and sustainable growth pathways.

Murat brings a rare blend of operational depth and strategic vision, helping organizations navigate digital transformation with clarity, connect business objectives to execution, and build lasting competitive advantage.